Off-market or public sale: which should you choose for a luxury property in Bordeaux?

Many owners today believe that it's absolutely essential to sell their luxury property off-market—that is, without advertising, only through a discreet network.In reality, this isn't always necessary, and sometimes even counterproductive.

An off-market property doesn't appear on portals or the agency's website. It is offered only to a selection of buyers known to the agency.
This system makes sense for ultra-confidential or exceptional properties: private mansions in Paris, billionaire villas in Cannes, unique properties priced over €10 million.

📍 And in Bordeaux?

The Bordeaux market is very active and dynamic. Here, the vast majority of luxury properties (even those above €2 or €3 million) find buyers thanks to visible marketing:
• professional photos,
• targeted promotion on high-end media,
• and of course, our national and international network.

👉 In concrete terms: hiding a property at €2, €3, or €5 million can significantly limit the number of potential buyers, and therefore reduce your chances of getting the best price.


🌍 Comparison with other markets
• In Paris: off-market is common above €7 to €10 million, for very wealthy clients seeking absolute confidentiality.
• In Cannes or on the Côte d'Azur: off-market is reserved for ultra-luxurious villas (€15 to €30 million). • Internationally (London, New York, Miami): the same logic applies: only "trophy assets" (collectibles) justify remaining discreet.

✅ Conclusion for Bordeaux

A beautiful private mansion for €3 or €4 million, an architect-designed house with a swimming pool, a duplex on Place des Quinconces… these are rare properties, but they deserve to be seen to attract the greatest number of solvent buyers.
Off-market listings are only useful beyond a certain level (very often > €10 million) or when an owner requires absolute confidentiality.


👉 At Carole BOURGADE Luxury Real Estate, we know how to adapt our strategy:
• targeted, high-end exposure to enhance the property's value,
• or off-market sales when the situation requires it.

The key is not to miss out on serious buyers when the property's value doesn't warrant complete confidentiality.

✨ Our exclusive support

At Carole BOURGADE Luxury Real Estate, we offer over 20 years of expertise to our clients in Bordeaux and Paris.
We assist you with the sale, rental, and management of your luxury and prestigious properties, with a tailor-made and confidential approach.

💼 And for any management mandate of at least one year, we offer you one month of management.

A service designed to combine peace of mind, valuation, and excellence.

📍 Bordeaux & Paris
🌐 http://www.carolebourgade.com
📧 contact@carolebourgade.com